4x4adventuresiceland.is Privacy Policy

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4x4adventuresiceland.is recognizes that your trust for us is essential for a successful relationship. Protecting your privacy is a responsibility we take very seriously. This Privacy Policy will help you understand how 4x4adventuresiceland.is collects, uses and protects the personal information you provide to us on our website. 4x4adventuresiceland.is reserves the right to change this Privacy Policy at any time.

By using the 4x4 adventures iceland website, products or services, you are agreeing to this privacy policy (hereinafter referred to as the “Privacy Policy”), in accordance with pt. 1. para. 1., Article 8 of The Act on the Protection of Privacy as regards the Processing of Personal Data, No. 77/2000 (hereinafter referred to as the “Act”). Terms in the Privacy Policy shall have the same meaning as in the Act. You therefore Consent that 4x4 adventures iceland Processes your Personal Data in accordance with the Privacy Policy or as permitted by law.

4x4 adventures iceland collects and Processes Personal Data which customers register on the 4x4 adventures iceland website, in addition to information on how customers use the website, i.e. by collecting cookies. Personal Data may also be collected during the booking process, shopping, ordering, payment, and in relation to the issuing of tickets.

The collection and Processing of Personal Data collection is for purposes of accounting, billing, auditing, issuing of tickets and credit card verification. Personal Data may be used for security purposes, immigration control and customs enforcement if required by law, administration, quality control, marketing, or legal purposes. Additionally, Personal Data may be used in relation to customer loyalty programs, test purposes, maintenance, customer service and other travel or tour related purposes.

4x4 adventures iceland may use Personal Data for marketing, promotional purposes and market analysis. When you sign up for offers, purchase services or book flights with 4x4 adventures iceland, you consent to be contacted for marketing purposes on a regular basis.

4x4 adventures iceland is permitted to direct marketing material towards parties which have agreed to the Privacy Policy, regardless of whether they have been registered as objecting to having their names being used for marketing purposes via the National Registry of Iceland. However, I4x4 adventures iceland customers may always opt out of receiving marketing material from the company. 4x4 adventures iceland is always permitted to contact customers with direct information related to particular transactions, even if they have been registered as objecting to having their names being used for marketing purposes via the National Registry of Iceland and also opted out of receiving marketing material from the company.

4x4 adventures iceland may permit it‘s partners to access or Process Personal Data. However, this will only be permitted on a reasonable or legal basis. Additionally, 4x4 adventures iceland is permitted to maintain a customer registry and to share it with others for additional Processing, given that Personal Data is treated in accordance with law.

4x4 adventures iceland Customers have the right to have incorrect, misleading or incomplete Personal Data rectified, erased, deleted or improved upon. 4x4 adventures iceland customers have the right to have their Personal Data erased if there is no reasonable basis for it being kept. An exception to this shall be made if 4x4 adventures iceland is obliged to keep the data in accordance with law.

4x4 adventures iceland never collects or Processes Personal Data unless it is done fairly, on reasonable grounds or with a legal basis, and makes sure that all usage is done in accordance with good practices of Personal Data Processing.

In case of the Privacy Policy not applying, Icelandic law shall apply.

The Controller of Personal Data, according to para. 2., Article 7, of the Act, as well as pt. 1., para. 1., Article 20, is:

Fjórhjólaævintýri  ehf, ID no. 600707-0860
Tangasund 1
240 Grindavík
Iceland